The signal
People to Follow
The product thinkers whose writing, threads, and talks consistently raise your game. Curated for signal, not noise.
Shreyas Doshi
@shreyas · X (Twitter)
Former PM leader at Stripe, Twitter, and Google. Known for sharp mental models and frameworks: the LNO framework, the three levels of product work, and more. His threads are some of the highest-signal content in product.
Why follow: If you only follow one person for PM frameworks, make it Shreyas.
Lenny Rachitsky
@lennysan · X (Twitter)
The #1 PM newsletter and podcast host. Former PM at Airbnb. Lenny brings data-backed rigour to product and growth questions that most people treat as opinion-based.
Why follow: For research-backed takes on product, growth, and career.
Julie Zhuo
@joulee · X (Twitter)
Former VP of Product Design at Facebook and author of The Making of a Manager. Writes with unusual clarity on design, product leadership, and the craft of building.
Why follow: For the intersection of design thinking and product leadership.
Gibson Biddle
@gibsonbiddle · X (Twitter)
Former VP Product at Netflix and Chegg. Creator of the DHM framework (Delight customers in Hard-to-copy, Margin-enhancing ways). His Netflix case studies are required reading.
Why follow: For product strategy frameworks grounded in real-world outcomes.
Elena Verna
@elenaverna · X (Twitter)
Former growth leader at Miro, SurveyMonkey, and MongoDB. One of the clearest voices on PLG strategy, self-serve, and growth system design. Cuts through growth mythology with operator experience.
Why follow: For PLG, self-serve, and growth strategy you can actually apply.
Marty Cagan
@caborom · X (Twitter)
Founder of SVPG and author of Inspired and Empowered. The canonical voice on empowered product teams versus feature teams. Influential to the point of being controversial, worth engaging with either way.
Why follow: For foundational thinking on product team structure and empowerment.